Media Relations

Speaking to media can be a scary thing but if done right can be a great resource to share your organization’s story.

Enterprise Canada is a full-service firm with a proven track record delivering strategic communications, media training, research, marketing, digital strategy, content creation, public relations and advocacy solutions to a diverse range of clients across the public, private and not-for-profit sectors.

Enterprise Canada’s Erika Barootes, has acted as a spokesperson and media relations advisor to a former premier, a major Edmonton corporation, and various elected officials federally, provincially, and municipally. She will walk you through Media Training 101, provide scenarios and proposed approaches, how to pitch a good news story, and give you a checklist for when you engage with media.

By the end of the session you will:

  • Increase your knowledge of the media landscape
  • Build your confidence in working with media
  • Develop skills for great interviews

This webinar qualifies for 1.0 structured learning unit.

Click here to view the presentation on the APPI YouTube Channel.